How to best use of the different social networks
The number of social networks is continuously growing. Most of us have heard names like Facebook, Twitter, Pinterest, Google+, Xing, LinkedIn, MySpace, YouTube and more.
These portals have a huge significance in people's lives. It is overwhelming, that users spends more than 8 hours (405 minutes) per month on facebook, mobile usage not included! Clear winner of growth is Pinterest with a monthly usage time of 89 minutes, Twitter reaches 21 and Google+ only 3 minutes. Facebook is a... Read more ▸
When is the most effective time for companies to “post” something?
Many companies with a facebook profile are currently dealing with the question, when to inform their fans with the latest updates. What time of the day are my users online and are they really active then?
To improve companies’ profiles and reach more users in the future, socialBench and 27social analysed 2.500 facebook profiles.
It becomes obvious, that companies and users simply miss each other in the social web. While companies are sending information per newsfeed to their fans arou... Read more ▸
To improve companies’ profiles and reach more users in the future, socialBench and 27social analysed 2.500 facebook profiles.
It becomes obvious, that companies and users simply miss each other in the social web. While companies are sending information per newsfeed to their fans arou... Read more ▸
What do the users expect from Facebook-commerce?
Facebook-commerce becomes a common topic. On one hand, experts are talking about the huge potential of social commerce, on the other hand people say, Facebook users don’t want to buy anything in the social network. eBay’s company Afterbuy found out through a survey, that 66 % of those asked would buy on Facebook. This is also proven research from BBDO Germany, where 5-10 % of the users already bought a coupon on Facebook, and 60 % can imagine to buy more in the future.
The first step... Read more ▸
The first step... Read more ▸
Tips and Tricks: How to share my widget
Encompass your customers on nearly all online and offline channels using the Sellaround widget. Here are the three most popular methods:
1. Sharing on Facebook
With Sellaround, you can sell your products directly in the Facebook streams of fans and friends. To do so, simply go to "My Widgets" in your user area and select a widget that you would like to distribute. A Facebook button that allows you to determine where your widget and any additional text ar... Read more ▸
1. Sharing on Facebook
With Sellaround, you can sell your products directly in the Facebook streams of fans and friends. To do so, simply go to "My Widgets" in your user area and select a widget that you would like to distribute. A Facebook button that allows you to determine where your widget and any additional text ar... Read more ▸
Part 3: A successful campaign
In our last sections we explained, how you can activate your fan-base, strengthen and boost the connection between a brand and the fan and how useful Sellaround could be in supporting both.
Our next part is about the communication of the campaign and how you can attract a fan´s attention for upcoming offers.
It is very important to announce the start of the campaign via newsfeed a certain time before the offer goes live. It is recommended to pre-announce the official date and time of the... Read more ▸
Our next part is about the communication of the campaign and how you can attract a fan´s attention for upcoming offers.
It is very important to announce the start of the campaign via newsfeed a certain time before the offer goes live. It is recommended to pre-announce the official date and time of the... Read more ▸
Part 2: How attractive is my offer?
Make attractive offers on Facebook – exclusivity as strong reason to buy
Biggest advantage of the Social Web is the ability to target your audience – you can make offers dedicated to your fan base.
Your offer should delight your customers – so they buy it, talk about it and share it with their friends. It needs to stand out – and be more attractive than your offers in your webshop. But what makes an offer attractive? Is it always discounts? No, in fact discounts set the wrong ... Read more ▸
Biggest advantage of the Social Web is the ability to target your audience – you can make offers dedicated to your fan base.
Your offer should delight your customers – so they buy it, talk about it and share it with their friends. It needs to stand out – and be more attractive than your offers in your webshop. But what makes an offer attractive? Is it always discounts? No, in fact discounts set the wrong ... Read more ▸
Part 1: How active and engaged is my fanbase?
Quality over quantity! Not only the number of fans is important but also their activity and interaction.
The number of “people talking about this” or "PTAT" on a brand’s facebook page is by far more important than the pure number of fans. This number takes into account "likes", comments, check in's, picture uploads, responses to your invites, references and recommendations of the connected place for the last seven days. The higher the number of PTAT, the more... Read more ▸
The number of “people talking about this” or "PTAT" on a brand’s facebook page is by far more important than the pure number of fans. This number takes into account "likes", comments, check in's, picture uploads, responses to your invites, references and recommendations of the connected place for the last seven days. The higher the number of PTAT, the more... Read more ▸
Successful book sale of Sport 1 moderator Elmar Paulke – „Darts. Die Erde – eine Scheibe”
Just in time for the World Championship the German sports TV moderator Elmar Paulke released his new darts book. All facts, high scores, playing strategies and profiles of all top players around the world are written down in this book. A clear must have for each fan. Elmar Paulke thought about offering a special Christmas gift to his fans. In no time, he created his own selling widget and offered the first 100 buyers a signed version of his book.
„Social Commerce has a lot of potential ... Read more ▸
„Social Commerce has a lot of potential ... Read more ▸
Increase Social Media ROI with Social Commerce: 5 Tips for Beginners
What are likes, fans and followers actually worth? There is no clear answer to that. Quantitative evaluation criteria such as impressions or referrals can only map parts of the range of benefits of Social Media. Qualitative criteria such as ‘brand loyalty’ or ‘customer retention’ in turn, are barely measurable.
Now Social Commerce promises for additional and tangibly measurable benefits: Using Social Media as a distribution channel or to support established distribution channels. As ... Read more ▸
Now Social Commerce promises for additional and tangibly measurable benefits: Using Social Media as a distribution channel or to support established distribution channels. As ... Read more ▸
Guide: Selling with Sellaround
Social commerce is based on campaigns within social networks. With Sellaround you can place your selling campaigns right there where your customers are: in Facebook feeds, in Twitter feeds, on blogs and so on. This guide will help you planning and launching social commerce campaigns:
1. Create a Sellaround account
First of all you need to register with Sellaround Account. Selling goods online requires t... Read more ▸
1. Create a Sellaround account
First of all you need to register with Sellaround Account. Selling goods online requires t... Read more ▸
Let's start selling, I'm a:
Business Seller or Personal SellerDo you have questions or do you want to have an individual or white labelled solution? Contact us!
- Telephone
- +49 711 707 108 450
- info@sellaround.net
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