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Just in time for the World Championship the German sports TV moderator Elmar Paulke released his new darts book. All facts, high scores, playing strategies and profiles of all top players around the world are written down in this book. A clear must have for each fan. Elmar Paulke thought about offering a special Christmas gift to his fans. In no time, he created his own selling widget and offered the first 100 buyers a signed version of his book.

„Social Commerce has a lot of potential – that’s a fact. I was surprised how professional these sales campaigns run and how well they reach our target group of fans and customers. The Sellaround solution has become our top distribution channel across the web.” Tobias Drews, publisher and CEO of the Bombus Verlag, Munich.

„The Sellaround widget is exactly the right tool to reach you fans via facebook. Especially the personal as well as the emotional touch remains – Infotainment, Marketing and Sales at once. Offering my book via Sellaround over the darts championship was the best strategy.” – Elmar Paulke, Sport 1 TV reporter and author.

Elmar Paulke and the Bombus Verlag demonstrate once more how important it is to stay close to your fans.

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