The Sellaround Blog

News and Tips about Sellaround and Social Commerce.

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How to best use of the different social networks


The number of social networks is continuously growing. Most of us have heard names like Facebook, Twitter, Pinterest, Google+, Xing, LinkedIn, MySpace, YouTube and more.

These portals have a huge significance in people's lives. It is overwhelming, that users spends more than 8 hours (405 minutes) per month on facebook, mobile usage not included! Clear winner of growth is Pinterest with a monthly usage time of 89 minutes, Twitter reaches 21 and Google+ only 3 minutes. Facebook is a... Read more ▸

Best Practice Solution with HitFox

How can you best place a special deal on your facebook fanpage? Nicely featured with seamless integration?

Our partner HitFox developed a great way to use a facebook app, in which they offer the “deal of the week”.

A quite appealing way to display the Sellaround Widget in a specific context.

Check this out to see the campaign on facebook:
http://www.facebook.com/HitFox/app_363559610347882

HitFox Best Practice (490px).jpg Read more ▸

When is the most effective time for companies to “post” something?

Many companies with a facebook profile are currently dealing with the question, when to inform their fans with the latest updates. What time of the day are my users online and are they really active then?

To improve companies’ profiles and reach more users in the future, socialBench and 27social analysed 2.500 facebook profiles.

It becomes obvious, that companies and users simply miss each other in the social web. While companies are sending information per newsfeed to their fans arou... Read more ▸

Sellaround converts STRATO Websites into Selling Channels

The management of an own online store can be expensive, time-consuming and complex. Especially customer of STRATO LivePages, who are planning to sell individual products (e.g. smaller companies, private sellers, startups and self-employed), benefit from the cooperation between Sellaround and STRATO. From now on the customers of STRATO LivePages can easily add shopping elements to their websites.

The products are created quickly and can be added as Selling Widgets into a website. This way i... Read more ▸

What do the users expect from Facebook-commerce?

Facebook-commerce becomes a common topic. On one hand, experts are talking about the huge potential of social commerce, on the other hand people say, Facebook users don’t want to buy anything in the social network. eBay’s company Afterbuy found out through a survey, that 66 % of those asked would buy on Facebook. This is also proven research from BBDO Germany, where 5-10 % of the users already bought a coupon on Facebook, and 60 % can imagine to buy more in the future.

The first step... Read more ▸

Tips and Tricks: How to share my widget

Encompass your customers on nearly all online and offline channels using the Sellaround widget. Here are the three most popular methods:

1. Sharing on Facebook
With Sellaround, you can sell your products directly in the Facebook streams of fans and friends. To do so, simply go to "My Widgets" in your user area and select a widget that you would like to distribute. A Facebook button that allows you to determine where your widget and any additional text ar... Read more ▸

Part 3: A successful campaign

In our last sections we explained, how you can activate your fan-base, strengthen and boost the connection between a brand and the fan and how useful Sellaround could be in supporting both.
Our next part is about the communication of the campaign and how you can attract a fan´s attention for upcoming offers.

It is very important to announce the start of the campaign via newsfeed a certain time before the offer goes live. It is recommended to pre-announce the official date and time of the... Read more ▸

Part 2: How attractive is my offer?

Make attractive offers on Facebook – exclusivity as strong reason to buy

Biggest advantage of the Social Web is the ability to target your audience – you can make offers dedicated to your fan base.

Your offer should delight your customers – so they buy it, talk about it and share it with their friends. It needs to stand out – and be more attractive than your offers in your webshop. But what makes an offer attractive? Is it always discounts? No, in fact discounts set the wrong ... Read more ▸

Part 1: How active and engaged is my fanbase?

Quality over quantity! Not only the number of fans is important but also their activity and interaction.

The number of “people talking about this” or "PTAT" on a brand’s facebook page is by far more important than the pure number of fans. This number takes into account "likes", comments, check in's, picture uploads, responses to your invites, references and recommendations of the connected place for the last seven days. The higher the number of PTAT, the more... Read more ▸

Tutorial: Sellaround Pop-up Integration

We love our widgets - and we love what our users do with them. The YOSOY Music Agency came up with a practical and simple solution that will allow you to install Sellaround on your homepage without taking up too much space. We liked it so much that we would like to introduce it here in our blog:

Sellaround was implemented as a pop-up here by using jQuery and a Modal Window Plug-in. This can be copied in no time without any specific program... Read more ▸
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